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You might share your views in a survey, at an event, or in a focus group because you care about your home and the services you use.
But it’s normal to wonder:
What happens to my feedback?
Has anything changed?
Was it worth getting involved?
What is the Customer Stamp?
The Customer Stamp shows when customers’ views have helped shape or improve something.
✅ When you see the Stamp, it means:
Customers were involved
Feedback influenced decisions
Changes were made because people spoke up
It’s a simple way to show that customer voices matter.
A Stamp you can trust
We don’t use the Customer Stamp unless it’s earned.
It’s only used when:
customers were meaningfully involved
feedback influenced the final result
real changes were made
we can clearly show what changed
If these things haven’t happened, the Stamp isn’t used.
When you see the Customer Stamp, you can be confident that customer feedback made a real difference.
Where the stamp has been given to date
Customer feedback has helped improve:
AskCiti chatbot – clearer information, extra language options, and the name
Video repair guides – improved based on what customers found helpful
Our website – shaped around what people want to find quickly
Policy on a Page – shorter, clearer policies created with customers
Does your feedback make a difference?
You might share your views in a survey, at an event, or in a focus group because you care about your home and the services you use.
But it’s normal to wonder:
What happens to my feedback?
Has anything changed?
Was it worth getting involved?
What is the Customer Stamp?
The Customer Stamp shows when customers’ views have helped shape or improve something.
✅ When you see the Stamp, it means:
Customers were involved
Feedback influenced decisions
Changes were made because people spoke up
It’s a simple way to show that customer voices matter.
A Stamp you can trust
We don’t use the Customer Stamp unless it’s earned.
It’s only used when:
customers were meaningfully involved
feedback influenced the final result
real changes were made
we can clearly show what changed
If these things haven’t happened, the Stamp isn’t used.
When you see the Customer Stamp, you can be confident that customer feedback made a real difference.
Where the stamp has been given to date
Customer feedback has helped improve:
AskCiti chatbot – clearer information, extra language options, and the name
Video repair guides – improved based on what customers found helpful
Our website – shaped around what people want to find quickly
Policy on a Page – shorter, clearer policies created with customers
Lifecycle
September 2025
The Customer Stamp has finished this stage
The idea for the Customer Stamp came from customer feedback, as a clear way to show when people’s voices shaped something.
October 2025
The Customer Stamp has finished this stage
We created a selection of Customer Stamp designs, and set rules to make sure it’s used properly.
December 2025
The Customer Stamp has finished this stage
We engaged with customers about the idea, criteria and preferred designs - Great feedback was received!
January - 2026
The Customer Stamp has finished this stage
We shared the idea and proposed criteria with teams across the business.
February
The Customer Stamp is currently at this stage
The Customer stamp went live!
⭐Customer Survey Results
To help choose the final Customer Stamp, we asked customers to vote and share their views. We wanted to make sure the design felt right, looked clear, and showed that customers had helped shape it.
A total of 71 customers took part in the online survey. We also collected paper votes at the Income Focus Group, so that customers who prefer face‑to‑face engagement could join in too.
Online Survey Results
Option 1: 27 votes
Option 2: 15 votes
Option 3: 27 votes
Paper Votes (Income Focus Group)
Option 1: 1 vote
Option 2: 1 vote
Option 3: 3 votes
🏆 Winning Stamp
The votes were very close, but Option 3 won overall when we added the online and paper votes together.
What Customers Said
Here are some short customer quotes you can use:
“It’s clear and easy to understand.”
“I like knowing when something has changed because of us.”
Citizen values all feedback about our services and see this as an opportunity to learn, adapt and improve, so that our customers can have confidence in us to deliver a quality standard of service.
If you would like to share your views, and give us a comment, compliment or complaint visit our websitewhere you can read our Customer Feedback Policy and provide us with your feedback.